Using Zombies in Hardware Store Ad Campaign = Success; Using Hardware Store in Zombie Mockumentary = Unemployment
During the Halloween season of 2011, I posted a story about how the Westlake Ace Hardware chain of stores in Nebraska used zombies as part of a new advertising campaign. This zombie-themed campaign, which included a witty Web site and in-store "Zombie Preparedness Centers" , was a big success. Unfortunately, someone in Georgia didn't get the memo. According to reports from news sites around the Internet , a group of college students in Georgia produced a documentary short film called When The Zombies Come that won a prize at the recent Sundance Film Festival. The film was shot an Ace Hardware store in Lawrenceville, GA, and it featured real-life Ace employee Alex Warner explaining why a hardware store would be a perfect place to be during a sudden zombie outbreak. One would think that this high-profile, prize-winning mockumentary--a mockumentary that was made without a dime from Ace itself--is an ideal extension of the aforementioned Ace advertising campaign, r...