Summer Blockbusters, Superhero Franchises, and Media Monopolies
With the summer blockbuster season 2017 tucked away, many articles have been circulating about how this was the lowest-grossing season since 2006. Naturally, these articles include speculation over why this happened, everything from audiences being sick of "gimmicks" such as 3D to superhero movie fatigue. I think that these speculations (which don't have any hard data to back them up, of course) overlook some very key details about the current state of filmmaking, why superhero movies aren't going anywhere, and how the current state of summer blockbuster movies reflect the current state of Hollywood, which is dominated by a handful of powerful media mega-monopolies. One thing I've noticed that is consistently missing from 2017 summer blockbuster commentary is information about the ongoing rise of high-definition, on-demand video technology. These days, just about any device that has an internet connection and a screen (i.e., HD TVs, smartphones, and touchscre...