In my opinion, the one unique aspect about virtual reality (VR) that the media does not fully grasp is how its interactive, real-time simulations within simulated three-dimensional space can influence and observe users in ways that other forms of media (e.g., print, radio, television, and film) cannot. Because of the advanced computational power that supports it, VR can measure the behavior of its users and then be modified based upon the data collected to create better, more impactful experiences. This unique trait of VR was the topic of "Enter The Mind: Virtual Reality and Psychology", an event that was sponsored by DC Virtual Reality (DCVR) and Virtual Reality User Experience (VRUXDC) and hosted at the AARP’s Hatchery last Tuesday night in Washington DC. The two presenters at this event were Dr. Susan Persky, who directs the Immersive Virtual Environment Testing Area (IVETA) in the Social and Behavioral Research Branch (SBRB) within the National Human Genome Resea...